Cra-Z-Art is a prime manufacturer and global leader in classic toy, arts and crafts kits, puzzles and school supplies. The company's website was not having enough online sales. Cra-Z-Art's website was analysed to understand its KPIs and necessary changes were incorporated into the design to improve its sales.
The primary issue with the Car-Z-Art's website was that it did not have enough online sales as its website was not intuitive and had poor usability
Car-Z-Art's main goal is to increase their online sales and also to invite more customers
SWOT Analysis was done to understand the major strengths and weaknesses of the company so as to understand what areas requires improvement.
Once the company's strengths and weaknesses were analysed it's time to analyse the company's website!
Web metric analysis was done with the help of SEMRUSH tool to analyze the performance of the website
Potential users were asked to perform the task of buying their favourite product. Their interactions and behaviors with the website were recorded to understand their pain points.
