CraZArt Web Metrics Analysis

UX Case Study

Project Overview

About Car-Z-Art

Cra-Z-Art is a prime manufacturer and global leader in classic toy, arts and crafts kits, puzzles and school supplies. The company's website was not having enough online sales. Cra-Z-Art's website was analysed to understand its KPIs and necessary changes were incorporated into the design to improve its sales.

Project Details

  • My Role: UI/UX Designer
  • Timeline: 6 weeks
  • Team: Individual

Key Responsibilities

  • SWOT Analysis
  • Competitor Analysis
  • Persona Creation
  • Web Metric Analysis
  • Keyword Research
  • Empathy Map Creation
  • User Journey Map Creation
  • High-Fidelity Design


The primary issue with the Car-Z-Art's website was that it did not have enough online sales as its website was not intuitive and had poor usability


Car-Z-Art's main goal is to increase their online sales and also to invite more customers

Quick glimpse of my design process

SWOT Analysis

SWOT Analysis was done to understand the major strengths and weaknesses of the company so as to understand what areas requires improvement.

Competitor Analysis

Web Metric Analysis

Once the company's strengths and weaknesses were analysed it's time to analyse the company's website!

Web metric analysis was done with the help of SEMRUSH tool to analyze the performance of the website


User Journey Mapping

Potential users were asked to perform the task of buying their favourite product. Their interactions and behaviors with the website were recorded to understand their pain points.

Marketing Strategies

Commonly Searched Keywords

  • Timeless creation colouring books
  • Timeless creation colouring pages
  • Words to colour by colouring books
  • Color it colouring books
  • Bts colouring pages
  • Art colouring book


Final Solution

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