“Give Kids the World Village” is a non-profit organization whose target audience are volunteers, donors, and parents of differently-abled kids. Their website helps users to donate to the organization’s charity, enrol for volunteering services and learn about the vacation venues for differently-abled kids.
The organization did not receive enough volunteer applications and donations. This affected the organization to arrange vacations for differently-abled kids.
The goal of the project was to deliver a user-friendly website that increases the volunteer sign ups and donations.
Initially, heuristic evaluation (according to Nielsen Norman’s criteria on Usability Principles) was conducted to know if the website has followed all the necessary usability principles. At the end of the evaluation stage, it was known that the website was lacking in some of the usability principles such as the efficiency of use, aesthetics and minimalistic design, etc.
I conducted a survey with the help of Google Forms as a part of my user research to identify the target audience for the NGO website. I received 25 responses from people. Below is the documentation of the survey.
Total no. of participants: 25
Survey Insights
Quantitative Insights
Qualitative Insights
With the insights from the user research, 3 different personas were created. Personas were created in order to identify the possible different user groups of the website and their goals, expectations and pain points.
User Group 1: Students
User Group 2: IT Professionals
User Group 3: Retired Employees
Once the user research was conducted and personas and user stories were created, the existing website was tested with 6 participants. Usability testing was conducted to understand the impact of each issue identified during the heuristic evaluation and also to know whether these issues were actual or potential issues to the users or not.
Participants were given 3 scenarios and 3 tasks under each scenario to understand users’ opinion and feedback on the website.
Test Goals
What is the success rate of the tasks?
Were users able to complete the tasks without any frustrations?
Did the users find the navigation menu useful?
Did the users find the website authentic and trustworthy as it involves a donation process?
As a student, I want to have a signing up feature for volunteering so that I can sign up and see the volunteering services required.
As a working professional, I want to have the “Donate” button on the home page so that I can donate easily.
As a retired employee, I want to have information on the testimonials about the organization so that I can get a better knowledge about the organization
The final product aimed at resolving the blocker issues of the existing website.
